• Debuting the first fragrance developed wholly under Alessandro Michele’s
• creative vision: a scent designed to celebrate the authenticity, vitality and diversity of
• women—flourishing in a natural, expressive and individual way. Blended by
• master perfumer Alberto Morillas under the direction of the House’s Creative
• Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of
• a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine
• with rangoon creeper—a unique flower discovered in south India that is being used
• for the first time in perfumery to create a rich fragrance that transports the wearer
• to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent
• of porcelain, in a vintage powder pink shade with a Gucci label appliqué

    Fragrance Notes:        

• Fragrance Family: Floral